Nautica

Eren Holding, one of the pioneers of the retail sector, prefers iDisplay solutions in Nautica, Lacoste, SuperStep, and G-Star Raw stores.

PROJECT IMAGE

PROJECT DETAILS

Eren Group, which wants to continue its success in different sectors in the retail sector, founded Devanlay – Eren Textile Industry and Trade Inc. in 1990 with the partnership of world-famous French Devanlay Group. While the company produces licensed products of Lacoste, Er-De Marketing Inc., established in the same year, started to distribute these products. This cooperation, which established the foundations of Eren Retail Co., was also regarded as the beginning of a new era in the sector.

In 2012, Eren Retail Co. launched the SuperStep concept, a multi-brand shoe chain with an important decision, and offered consumers the convenience of reaching many world brands under the same roof. In 2012, it continued to cooperate with global brands by getting the distributorship of G-Star Raw. In 2013, Eren agreed with the famous American brand Nautica, and today it also carries out the operation of the brans in Russia, Ukraine, and CIS countries. Similarly, the French brand Lacoste has been represented since 1991 in Turkey, and since 2005 in Russia and CIS countries by Eren.

Today, with 25 years of experience, approximately 300 stores, and more than 1000 sales points in 20 countries, Eren Perakende continues its investments and decisive progress in the sector.

PROJECT REPORT

Objective

The aim was to make Nautica’s water and sea concept more noticeable in its stores and to make the product-brand contact more clearly internalized by customers. With the VideoWall solutions to be placed in the store, it was aimed to make corporate broadcasting possible and to make the brand value more perceivable.

Solution

The iDisplay VideoWall solution for corporate broadcasting was created by combining custom-made thin-edged, high-resolution, and glossy VideoWall displays. With this solution, it was possible to broadcast the desired content at the desired timing. With the central content management, the same content was published in each store at the same time.

Advantage

In the stores where iDisplay VideoWall solution is used, the corporate broadcasting highlighting the brand value for customers was enabled.
Nautica’s professional corporate identity was strengthened with the broadcasting of the same content with the same schedule.
The brand was integrated into the store thanks to the content shaped on the concept of water and sea screened with VideoWall solutions.
Powerful hardware and customized software was put into use.
The content displayed on high-resolution glossy screens has become more professional and more noticeable for users.
The burden of printing costs resulting from the use of printed banners was eliminated.