G-Star Raw
One of the pioneers of the retail sector, Eren Holding prefers iDisplay solutions in G-Star Raw, Lacoste, Nautica, and SuperStep stores.
PROJECT DETAILS
Eren Group, which wants to continue its success in different sectors in the retail sector, founded Devanlay – Eren Textile Industry and Trade Inc. in 1990 with the partnership of world-famous French Devanlay Group. While the company produces licensed products of Lacoste, Er-De Marketing Inc., established in the same year, started to distribute these products. This cooperation, which established the foundations of Eren Retail Co., was also regarded as the beginning of a new era in the sector.
In 2012, Eren Retail Co. launched the SuperStep concept, a multi-brand shoe chain with an important decision, and offered consumers the convenience of reaching many world brands under the same roof. In 2012, it continued to cooperate with global brands by getting the distributorship of G-Star Raw. In 2013, Eren agreed with the famous American brand Nautica, and today it also carries out the operation of the brans in Russia, Ukraine, and CIS countries. Similarly, the French brand Lacoste has been represented since 1991 in Turkey, and since 2005 in Russia and CIS countries by Eren.
Today, with 25 years of experience, approximately 300 stores, and more than 1000 sales points in 20 countries, Eren Perakende continues its investments and decisive progress in the sector
PROJECT REPORT
G-Star Raw stores are aimed to achieve a modern and professional look that is worthy of brand value. A VideoWall, which will be placed in a central location within the store, aimed to inform the customers about the new creation and to inform them about brand innovations.
Digital Signage screens were positioned in various areas within the store. The content promoting the products was published on these screens. A customer who was shopping in the store had the opportunity to see how the products, which s/he sees on a close screen, stand on the mannequins by watching the videos and photos published on the screens.
- iDisplay Digital Signage solutions, positioned in various areas within the store, enabled G-Star Raw’s brand energy to be felt in every area of the store.
- In the stores where iDisplay Digital Signage solution is used, the corporate publication that highlights the brand value for customers was able to be realized.
- G-Star Raw’s professional corporate identity was strengthened as the same content was published with the same schedule.
- The content displayed on high-resolution glossy screens has become more professional and more noticeable for users.
- An unused blank wall was transformed into an area that will attract the attention of customers with Digital Signage.
- Powerful hardware and customized software were put into use.
- The burden of printing costs resulting from the use of printed banners was eliminated.
