CarrefourSA

Effective and Dynamic Contents of CarrefourSA on Digital Displays

PROJECT IMAGES

PROJECT DETAILS

CarrefourSA was founded in 1996, upon the partnership of Carrefour, a global retail giant which opened its first store in the world in France on June 15, 1963, and Sabanci Holding, after Carrefour opened its first store in 1993 in İçerenköy, Turkey. CarrefourSA continued its growth in the sector by incorporating Gima and Endi in May 2005.

Sabancı Holding has initiated a major change with its investments in every field after having a say in the management of CarrefourSA as of July 2013.

With this change, CarrefourSA incorporated İsmar Grocery Chain, 1e1 Grocery Store and Kiler Market Chain.

As of the end of 2018, CarrefourSA, which has continued to provide services to its customers in a sales area of 493 thousand m² with a chain consisting of 29 hyper markets, 349 supermarkets, 24 gourmet and 194 mini markets, reached 163 million customers and generated TL 5.203 million turnover during the year.

PROJE RAPORU

Objective

Within the scope of the project, an innovative store environment is aimed to be provided with the use of professional screens in the store to increase communication with customers and to offer customers a more enjoyable and fun environment in stores.

Solution

CarrefourSA, which implemented the Digital Merchandising project and renewed its stores, equipped its stores with digital screens. In the project, which iDisplay supervised and implemented, installed digital screens in many areas. Campaign messages and the services in the store intended for customers are conveyed very effectively with Led and Videowall, which are used in store entrances and in the interior. Digital broadcasting areas that attract customers’ interest were designed with horizontal screens and canopy led application located on the sections of the market and behind the cashiers.

This project was initiated because announcing the ever-changing discounts to customers and informing them about the campaigns with traditional methods such as posters, paper and so on was both difficult and not sufficiently dynamic. Perhaps the announcements that could be made in dozens of posters were made on high-resolution glossy screens one after the other by converting all campaigns and communications to content screened during the day.

Advantage

In addition to paper savings, poster use was reduced to a minimum and the project contributed to environmental awareness. Efficiency came to the forefront as the workloads on the store decreased.
Within the scope of the project initiated with iDisplay, professional screens of different sizes used in the stores began to offer a powerful and extremely impressive shopping experience to the visitors.
With the use of Digital Signage technologies, innovative and technological image and communication power of the company was increased.
Convenience of central management was provided. The dynamic installation of all contents with the installed system increased the quality of communication with customers.