L’Oréal Group is the world’s leading cosmetics and self-care company. It developed its cosmetics activities in its registered office in the suburbs of Paris in France, and with its head office in Clichy, Hauts-de-Seine. The company is active in concentrated formulas and medicines for hair coloring, skin care, sun protection, make-up, perfume and hair care, and it holds the largest number of patents and the largest amount of investments in nanotechnology. The founder was a young French chemist called Eugène Schueller who invented a formula called halesi for hair coloring in 1907.
L’Oréal incorporates middle-upper class brands such as Kiehl’s, Maybelline, Vichy, Garnier, Helena Rubinstein, Lancome, Ralph Lauren, Giorgio Armani Parfums, Biotherm, Cacharel, Kerastase, and La Roche Posay. Swiss chocolate company Nestlé is the 2nd biggest partner of the company. The company holds 2nd place in the list of the 50 best cosmetics brands by Brand Finance.
L’Oréal bought Synthelabo in 1973 to pursue its targets in the area of medicine. Synthelabo merged with Sanofi in 1999 to become Sanofi-Synthelabo. Sanofi-Synthelabo merged with Aventis in 2004 to become Sanofi-Aventis.
On March 17, 2006 L’Oréal bought the cosmetics brand The Body Shop for £ 652,000,000. The present owner of the company is Liliane Bettencourt.
Another brand in the family, NYX Cosmetics was founded by Toni Ko in Los Angeles in 1999 with the vision of creating an affordable, high-quality, professional make-up brand to lead trends.
NYX has gained strength from its roots in it professional make-up expertise, focused marketing strategy and social media, and it has quickly become of the fastest growing, colorful cosmetics brands of America.
Among the product range of NYX there are trend products and colors for daily use, and make up products for special occasions as well as already-cult starts like The Curve Eyeliner and Butter lip-gloss.
Like it did with its other brands, L’Oréal Turkey has remained in collaboration with iDisplay in its new NYX Cosmetics shop in Bagdat Street, Istanbul for professional screening solutions.
Within the scope of the project, strong and striking digital screening areas were achieved by using 2,500 nits, bright, 75’’ screens in the showcases of the shops, whereas inside the shops visitors were welcomed everywhere they looked by a very colorful, impressive and pleasurable area using vertical screens.
The contents and hardware of the screens can be managed centrally via the applied system.