NUMNUM RESTAURANTS
numnum Added iDisplay Digital Display Solutions to Its Customer Communication Chain
PROJECT DETAILS
Numnum, which appeals to its customers with its high quality service, makes use of iDisplay solutions in order to make its presentations in a professional and up-to-date manner. Numnum opened its first business in Macka G-Mall in October 2003 and continues to grow with sound steps. Numnum has a total of 10 successful businesses, 4 of which are in Istanbul, 4 in Ankara and 1 in Bursa.
According to chef Mehmet Gurs, the founding partner and chairman of the Istanbul Food and Beverage Group, the strong advocate of “good food and drink” under all terms and conditions, numnum was born to ’make a difference’. numnum uses iDisplay and Bold Adversiting’s joint solutions in its restaurants by utilizing the latest technology in order to be in close contact with its customers.
PROJECT REPORT
The project aimed to position LED LCD screens in different welcoming areas within the restaurants and to display both numnum advertisements and other company advertisements on these screens. The project targeted to quickly update the content published on professional screens, to eliminate printing costs and to ensure institutionalization with centrally managed standard screen contents.
With iDisplay digital signage software PlatPlay, content such as pictures and videos were introduced on LED LCD screens to introduce products, menus and services. The menu and service contents, which gained a much more professional appearance on high-resolution bright screens, can be viewed in the desired order at the desired time.
- Changing menu and service contents have become quickly updatable.
- The content displayed on high-resolution glossy screens has become more professional and more noticable for users.
- Printing costs and operational difficulties resulting from the use of printed banners were eliminated.
