NISSAN
Nissan preferred to use iDisplay video wall solutions in its showrooms
PROJECT DETAILS
Nissan, which emerged with the merger of two companies in 1934, sold its 2 millionth vehicle in the USA in 1992 and became a partner with US manufacturer Ford.
Symbolizing honesty and sincerity as in its logo, Nissan offers sincerity to its customers on a digital platform with iDisplay solutions.
PROJECT REPORT
Nissan aimed to introduce important models with video wall screens placed in its showrooms. In addition, the screens placed in the rooms of the sales representatives aimed to provide plenty of information to the customers clearly in detail. Thus, Nissan’s digitalization project was implemented with iDisplay solutions.
Industrial-grade, thin-frame, custom 46” high resolution video wall displays are placed in Nissan showrooms with built-in installation. With the 40” industrial screens placed in the sales departments of the offices, Nissan privileges were presented to customers through digital information method.
- In the showrooms where iDisplay professional imaging solutions are utilized, while Nissan offers customers the opportunity to get to know the vehicles closely and experience them in digital environment through video wall screens, it also offers special promotion opportunities for the selected models within the scope of the car of the month.
- Offering a transparent sales policy as a first in its field thanks to the industrial screens positioned in the rooms of sales representatives, Nissan once again demonstrates that it symbolizes honesty and sincerity by presenting the details of sales directly to the customers on the screens.
- In this way, the content published on high-resolution glossy screens designed by iDisplay gained a more professional appearance and offered an impressive environment for the customer.
