EREN HOLDİNG
Eren Holding, one of the giants of retail sector, increases its brand value with iDisplay solutions in Lacoste, SuperStep, Nautica and G-Star Raw stores!
PROJECT DETAILS
With 25 years of experience, nearly 300 stores and sales points over 1000 in 20 countries, Eren Holding gained a prestigious appearance that it desired in Turkey and in stores of the brands of which it is the regional representative, with the iDisplay Videowall, Artwall and Digital Signage solutions.
With Digital Signage screens placed in various areas within the store, Lacoste and G-Star Raw stores have gained a modern and professional look that is worthy of brand value, Nautica’s water and sea concept became more perceivable and product-brand theme can be internalized by customers more clearly and SuperStep corporate broadcast was provided with high brightness and resolution screens reflecting the high energy of the stores. Thus, it was possible to introduce
various products of world brands included in SuperStep to customers.
With a VideoWall placed centrally in the stores, it was aimed to inform the customers about the new creation and to keep them informed about brand innovations.
The content displayed on high-resolution glossy screens has gained more professional appearance and become more perceptible for users. An unused blank wall was transformed into an area that attracted the attention of customers with Digital Signage. A powerful hardware and customized software was put into use. The cost of printed banners was saved.
