COLIN’S, which is one of Turkey’s leading ready-to-wear brands, aims for quality and innovative products with customers much more relaxed and feel good. COLIN’S catches up with the speed of a new and interesting world every day in its nearly 600 stores in 37 countries and shares the spirit of this great change with its customers.
It reinforces its innovative spirit with technological opportunities and obtains a modern and eye-catching appearance that suits its brand with its iDisplay VideoWall solutions.
A change of concept has been made to create a stylish and modern look at COLIN’S stores. The new concept aims to transform the area behind the cash register into an area for corporate TV broadcasting in order to inform customers about brand innovations and emphasize the innovative side of the brand.
A corporate broadcasted VideoWall solution was created by combining custom-made thin-edged, high-resolution and bright VideoWall displays. With this solution consisting of 46” or 55” screens, it was possible to publish the desired content at the desired timing. With the single-site content management, the same content was published in each store at the same time.
- In the stores where iDisplay VideoWall solution is used, the standard publication consisting of news and campaign information for customers was enabled.
- As a result of publishing the same content with the same schedule, COLIN’S’s professional corporate identity was strengthened.
- The back of the cash register has been transformed into an area that will attract customers’ interest with VideoWall.
- A powerful hardware and customized software was put into use.
- The content published on high-resolution glossy screens has become more professional and more discernible for users.
- Instead of printed banners or stationary content, digital dynamic content broadcasted on the screens enabled movement to be added to the environment.