Project Overview
A highly legible screen solution was needed so that customers waiting at the checkout area could clearly see current campaigns and brand collaborations. A wide LED screen dominating the store was installed above the checkout; content from Watsons Club offers to brand campaigns is managed from the central system. Customers waiting at the checkout see current campaigns and offers instantly; campaign visibility and brand collaborations stand out across the store.
What the project included
- Wide-format LED screen above the checkout
- Broadcasting campaign and brand collaboration content
- Central broadcasting through content management
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