Project Overview
In a high-traffic mall corridor the store entrance had to stand out and show strong, continuously updatable brand content without compromising the character of the wooden façade cladding. Vertical outdoor LED screen columns integrated with the façade were mounted on both sides of the entrance; brand campaigns and sponsor content are broadcast in rotation from the central system. The store entrance is now one of the most eye-catching points of the mall corridor; campaign content can be updated instantly and the façade has become both aesthetic and highly visible.
What the project included
- Vertical outdoor LED screen columns on both sides of the store entrance
- Weather-resistant façade LED production and installation
- Content system rotating brand and sponsor content
- Screen placement matching the wooden façade cladding
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