L’Oréal Group is the world’s leading cosmetics and self-care company. It developed its cosmetics activities in its registered office in the suburbs of Paris in France, and with its head office in Clichy, Hauts-de-Seine. The company is active in concentrated formulas and medicines for hair coloring, skin care, sun protection, make-up, perfume and hair care, and it holds the largest number of patents and the largest amount of investments in nanotechnology. The founder was a young French chemist called Eugène Schueller who invented a formula called halesi for hair coloring in 1907.
L’Oréal incorporates middle-upper class brands such as Kiehl’s, Maybelline, Vichy, Garnier, Helena Rubinstein, Lancome, Ralph Lauren, Giorgio Armani Parfums, Biotherm, Cacharel, Kerastase, and La Roche Posay. Swiss chocolate company Nestlé is the 2nd biggest partner of the company. The company holds 2nd place in the list of the 50 best cosmetics brands by Brand Finance.
L’Oréal bought Synthelabo in 1973 to pursue its targets in the area of medicine. Synthelabo merged with Sanofi in 1999 to become Sanofi-Synthelabo. Sanofi-Synthelabo merged with Aventis in 2004 to become Sanofi-Aventis.
On March 17, 2006 L’Oréal bought the cosmetics brand The Body Shop for £ 652,000,000. The present owner of the company is Liliane Bettencourt.
L’Oréal Turkey has covered the walls of its brand new Lancome shop in Bagdat Street, Istanbul with digital screens instead of posters via the project applied and consulted by iDisplay.
Within the context of the project, a strong and impressive showcase including 52 professional screens was installed. With the applied system, both the hardware and the contents of the screens are managed centrally.
Visitors are welcomed to an amazing environment to shop by airing the same content in every screen according to the shop concept declared by the Global office.